Integrating Print And Digital: A New Look At an Old Book

  • Author: admin
  • Posted on: October 1, 2013
Image for Integrating Print And Digital: A New Look At an Old Book
  Just when you think it’s safe to say that print is dead (again), something pops up that reminds us that marketing today continues to integrate all kinds of approaches—and that ultimately—marketing is about more than the media being used. Read More

Setting Long-Term Goals For Inbound Marketing

  • Author: admin
  • Posted on: September 30, 2013
Image for Setting Long-Term Goals For Inbound Marketing
What’s your ultimate goal when implementing an inbound marketing strategy for your brand? Driving more people to your website? Generating leads? No. These are important factors in your campaign, but they’re still… Read More

Content Marketing On a Budget

  • Author: admin
  • Posted on: September 25, 2013
Image for Content Marketing On a Budget
In a recent survey, 90 percent of marketers said they considered content marketing to be at least a medium, if not a high priority in their… Read More

How To Make Sure Your Direct Mail Gets Opened

  • Author: admin
  • Posted on: September 24, 2013
Image for How To Make Sure Your Direct Mail Gets Opened
  Once your direct mail is sent and on the way to the recipient, there’s nothing else you can do—or is there? Instead of crossing your fingers and simply hoping that your direct mail will be opened, why not… Read More

How Long Does It Take To Get Results with Inbound Marketing?

  • Author: admin
  • Posted on: September 18, 2013
Image for How Long Does It Take To Get Results with Inbound Marketing?
  Because we talk about inbound marketing a lot, we also get a fair number of questions about it. Some businesses want to know about the process: What should they do and when should they do it. Some want to know what kind of measurable results they can expect.  Some want to know what it costs. Some businesses want to know what skill sets they need in order to do a good job at inbound marketing. But one of the most frequently asked questions is: How long does it take to get results? Read More

How To Get Management Buy-In To Use Content Marketing

  • Author: admin
  • Posted on: September 17, 2013
Image for How To Get Management Buy-In To Use Content Marketing
  Changes never go down well. Often, it takes coming almost to the brink of disaster to get management to realize the company needs a new direction. If your retirement community is in dire need of marketing help but you… Read More

The AIDA Formula In Content Creation

  • Author: admin
  • Posted on: September 16, 2013
Image for The AIDA Formula In Content Creation
  If you know marketing at all (or if you’ve seen Glengarry Glen Ross), chances are you’re familiar with AIDA. It’s an acronym that breaks down a marketing campaign into five simple stages: attention, interest, desire and action. A lot… Read More