Is a Marketing Automation Strategy Right For You?

  • Author: admin
  • Posted on: November 19, 2013
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  The two major keys to inbound marketing are creating high quality, targeted content and engaging potential customers on a personal level. This is a very involved and often rather delicate process. And like all involved and delicate processes, there’s… Read More

5 Tips For a Jolly Holiday Direct Mail Campaign

  • Author: admin
  • Posted on: November 10, 2013
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  ‘Tis the season to be profitable with direct mail. As spending ramps up during the holiday season, it’s important that your business is poised to take advantage of holiday marketing. By following these tips, you can ensure that your… Read More

How To Benefit From Google’s New Hummingbird Update

  • Author: admin
  • Posted on: November 8, 2013
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  Google’s new algorithm update came out in September 2013. The update, which has been dubbed “Hummingbird” and affects up to 90 percent of all its searches, is setting the inbound marketing world a-flutter (pun intended). But before you… Read More

4 Ways To Eliminate Trust In Your Marketing

  • Author: admin
  • Posted on: November 5, 2013
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  If you follow the news about marketing in today’s economy you might get the impression that marketing is all about technology. The headlines continue to talk about Facebook, Google, Instagram, YouTube, Twitter—and a host of other newcomers to the… Read More

Brushing Up Your Reputation: How Social Media Can Help

  • Author: admin
  • Posted on: November 3, 2013
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  What’s your good reputation worth? That’s not an idle question in an age when so many consumers are skeptical about the companies with whom they do business. And as more of us do business with people we never see,… Read More

Marketing Today: Is Your Content Irrelevant?

  • Author: admin
  • Posted on: November 1, 2013
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  A recent study by the Pew Research Center reported that 15 percent of American adults ages 18 and older don’t use the Internet or email. That’s a pretty significant percentage of the population. What’s really interesting… Read More

B2B vs. B2C – Inbound Marketing Approaches

  • Author: admin
  • Posted on: October 24, 2013
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There’s a lot of content out there geared toward marketers. How to increase your web traffic, how to increase your sales, etc. If you look at it, you’ll notice that some of… Read More