If you’re involved with getting the message of your non-profit organization out to a broader audience, what’s the best way to do that? What gives people outside your organization a clear picture… Read More

Some things never change. Advertising is almost as old as mankind. In the Middle Ages, shop signs were shaped like fishes, shoes, or drumsticks. In Pompeii, ads were carved on the walls… Read More

If you’re working to promote your remodeling or building business you’ve probably run into plenty of people who tell you to think outside the box. But if you’ve been… Read More

One of the great things about blogging as a builder or remodeler is that it gives you a platform to present yourself as a… Read More

As a business owner, you know you cannot simply build a site, even a pretty one, and think all is well, leave it and expect your phone to ring. So now everyone… Read More

We hear it a lot.  “I’m not getting in front of the right people.  I don’t have enough leads.  I feel like I’m wasting my money on my marketing efforts.  I’m not… Read More

With direct mail marketing showing plentiful signs of coming back from the dead, any multi-channel marketing effort should include good old snail mail. With budgets tight everywhere, there… Read More

When you think of a strong leader, what comes to mind?  An individual who can take control of a situation or perhaps someone who can inspire others to do the same.  Some… Read More

In the 1960s renowned media and communication theorist Marshall McLuhan stated, “Advertising is the greatest art form of the twentieth century.”  And like all great art forms, advertising has changed and adapted… Read More

Well, it happened again…. Another beautiful mailpiece with a major design flaw just landed on my desk. Monday, it was a gorgeous 6 x9 postcard, inviting folks to an upscale dinner dance… Read More