Anybody in business (whether it’s building and remodeling or not) knows the very best kind of marketing is word of mouth. People expect you to… Read More

Offers and Calls to Action There are different ways to market your building or remodeling business. But whether you employ traditional methods (such as… Read More

Google the term Triggered Mail and you will get 13,800,000 hits in .18 seconds. Almost none of them will be correct, however, because Google will assume you meant “triggered email.” This is… Read More

We hear it a lot.  “I’m not getting in front of the right people.  I don’t have enough leads.  I feel like I’m wasting my money on my marketing efforts.  I’m not… Read More

In the movie The Right Stuff, Chuck Yeager and his fellow test pilots assumed the early astronauts were wimps because they weren’t truly in control of their space crafts. Test pilots, on… Read More

There’s been a lot of talk about social networking lately (including an Academy Award nominated movies by that name). But Retirement communities have in fact been social networks long before the term… Read More

Retirement communities in the United States face an unusual marketing challenge. Most of them have to market themselves to two completely different audiences. Even though the primary residents of the retirement communities… Read More

When most people hear from a non-profit organization—whether it’s a phone call, a piece of direct mail, or an email—they have a certain expectation. They expect to be… Read More

If you’ve been following discussions about inbound marketing over the last couple of years you may have noticed an emphasis on giving away content. Good blogs are packed… Read More

You’ve no doubt heard about the proposed Do Not Track legislation, which attempts to limit data collection on the internet. I’d have felt very differently about it before an unsettling experience a… Read More