If a picture is worth a thousand words, a video can be a veritable encyclopedia for a builder or remodeler. If you’ve been in the industry for a while, you know that… Read More

As much as we hate to admit it, direct mail is to some folks what Henery Hawk was to Foghorn Leghorn – a small nuisance easily disposed of but persistently returning to… Read More

Guest Post: Mike Smith of WordSmith Creative One of the tenants of the new order of Social Media is that “You don’t control your brand. Your brand is what your customers say… Read More

Bring up the topic of email marketing and some people start to squirm. It’s no wonder. We’ve all had our fill of spam. We’re way past being tired… Read More

Maybe you’ve come to the realization that business blogging really could help you. Heck, you’re even excited about it and you’ve got a whole month’s worth of blogs… Read More

Most builders start internet marketing by searching online for a specific service provider. They may get lucky but most companies are going to end up hiring a firm that only possesses half… Read More

Retirement communities are one of those unique businesses in which the people you’re marketing to aren’t necessarily the… Read More

Nearly every builder website out there has a goal, some action they want their visitors to take. Typically, the goal of a builder or remodeler’s website is to generate a… Read More

You may have heard that direct mail marketing is dead. Of course you may have also heard that the Internet is dead—and that Elvis is still alive. What’s a marketer to believe?… Read More

Don’t worry! We’re not suggesting that nonprofit organizations need to wash their mouths out with soap. In fact, most of the nonprofits we know and deal with are really kind of squeaky… Read More