If you’re in the business of remodeling homes, you have competition—lots of it. Don’t believe it? Go to Google and type in “Home remodeling” followed by your town… Read More

For once, the headline of my blog isn’t a pun – it just sounds like one. That’s because lift notes – or lift letters – are supposed to lift your response rates,… Read More

At first glance, the chart on the left might leave many of you with horrifying flashbacks.  But fear not because there may be a new glimmer of hope.  According to… Read More

One of the more troublesome aspects of marketing a retirement community is the issue of pricing. It’s tempting to think that when people are considering a… Read More

To coupon or not to coupon? That is the question! First of all, we apologize for our butchery of the words of William Shakespeare. Second, we apologize for using “coupon” as a… Read More

An interesting blog post by an old marketing pal, Mike Sprouse (Thinking Global or Acting Local?) has gotten me thinking about the extra dimensions… Read More

Marketing your retirement community online is no longer a good idea. It’s essential. The technologies at your disposal make online marketing a faster, more cost-effective, and… Read More

Guest Post – Mike Smith What’s a word worth? The Second Edition of the 20-volume Oxford English Dictionary contains full entries for 171,476 words in current use, and 47,156 obsolete words. That’s… Read More

Here in Colorado Springs Christian charities abound, and our direct mail marketing firm executes a great many acquisition and appeal mailings for these worthy causes. A… Read More

More and more businesses are taking advantage of QR Codes (Quick Response Codes) to drive offline clients online. As is the case with almost any marketing practice or… Read More