With the first of the baby-boomers hitting retirement age, the percentage of people aged 65 and up is beginning to gradually increase.  As of right now, 13% of the population in America… Read More

Sometimes small businesses can feel like all this talk about Search Engine Optimization, Social Media, and Internet marketing is leaving them in the dust. After all, how… Read More

In a July 29, 2011 posting, TechCrunch (http://techcrunch.com/ ) referenced a recent study by social enterprise giant Jive that provides a glimpse into how executives at large and mid-sized U.S. companies… Read More

The chart on the left (pulled from ourtown50.com) shows a steady increase in the number of retirees in the next decade.  With the baby-boomer generation just starting to hit retirement, there is… Read More

Guest Post from John Tabita In their book, Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing, Bryan and Jeffrey Eisenberg say that … …customers want to enter into… Read More

Everybody hates spam. Unwanted emails clutter up our inboxes and irritate the living daylights out of us. Business people cite unwanted email as one of their major problems—consuming precious time and eroding… Read More

Businesses and organizations have a wide variety of marketing tools from which to choose these days. And every time you turn around there seems to be another one to try (A few… Read More

If you are still one of those people that has been living under a rock when it comes to the benefits of social media for businesses, the time for that is over. … Read More

Guest Post, Mike Smith Nonmaleficence (derived from the Latin maxim: Primum non nocere, meaning “First, do no harm”) is a foundational medical ethics precept taught to all medical students. It is a… Read More

  "Direct mail is dead."  How many times have you heard this over the last 3 years?  Pretty bold statement considering the largest internet company in the world (Google), has been using direct mail very extensively over the last year pushing its paid advertising platform (Google Ad Words). Read More