Sometimes businesses forget why they do marketing in the first place. They’re so focused on getting a newsletter out, or updating their website, or blogging, or tweeting, or cranking out a new… Read More

Whether you’re a for-profit business or a non-profit organization, you want your marketing efforts to drive traffic to your website. After all, that’s where your potential clients and constituents are looking for… Read More

How do you feel about your current marketing efforts? Are they measuring up to your expectations? Do you feel like they’re performing as well as they should? The fact of the matter… Read More

We recently talked about the importance of regularly putting out quality content on your blog. But even… Read More

Sometimes we get so caught up and excited about new marketing tools that we lose sight of the big picture. And the big picture should always focus… Read More

If you’ve been keeping track of the state of marketing these days, you’ve probably heard phrases such as: “Content is king” and “Create remarkable content.” What’s behind those phrases is the fact… Read More

When we discuss marketing with clients and prospects, we often talk about how marketing today has changed. Most of the business people we meet with already have a pretty good sense that… Read More

As a society, we’re used to immediate gratification. It’s no surprise that this expectation has spilled over into the way we do business—and marketing. We expect instant results from our marketing efforts,… Read More

“Business as usual” just isn’t working anymore. Something has changed. Proven methods for getting messages out to customers and constituents are increasingly ineffective.  Here’s how Brian Halligan, co-author of Inbound Marketing and… Read More

Ask any businessperson, of any age, from any industry what the best kind of marketing in the world is, and they’ll tell you—without hesitation: “Word of Mouth.” Forget about branding. Don’t even… Read More