You hear a lot about how inbound marketing is a wonderful way to generate leads and gain customers. But it’s also a great way to retain the customers… Read More

It’s hard to turn around without running into someone who is talking about social media. But just how big a deal is it? And what does it mean… Read More

Guest Post, Mike Smith of WordSmith Creative So much of business today revolves around service. In many industries, it’s what enables one business to distinguish itself from… Read More

You’re probably sitting on a treasure trove without even knowing it. It doesn’t matter whether you’re a builder-remodeler, a non-profit organization, a small business, or… Read More

Every now and then those of us in the marketing community hear about the imminent demise of email as a marketing tool. It’s not terribly surprising, given some of the “by-products” that… Read More

Ever since the dawn of the Internet Age, businesses have been courting favor with Google in an attempt to get their messages in front of prospective customers and clients. Read More

Guest Post by Mike Smith of WordSmith Creative In 2002 there was a very interesting futuristic film produced by Steven Spielberg and starring Tom Cruise. While the main theme of Minority Report… Read More

There are all kinds of reports online about companies spending more money on Search Engine Optimization (SEO) than ever before. Last May, Google reported that a recent… Read More

In many companies there is constant tension between the sales and marketing departments. The people in sales complain that marketing never gives them good quality (read that as “qualified”) leads. Marketing people… Read More

There’s no question that the last couple of years have been hard on nonprofits. Like most for-profit organizations, many nonprofits have had to do more with less and have to work smarter… Read More