There is a lot of focus around blogging for builders…and with good reason.  Blogging creates content for relevant keywords, gets web site pages indexed, and converts… Read More

If you’re wondering how important customer reviews are for your building company, the short answer is: very important.  If you already know how important this is for your business, you can skip… Read More

When people consider landing pages, they generally jump right to the conversion information.  Hopefully you won’t be surprised to hear that writing effective content for landing pages is… Read More

In a word: absolutely! If you are still thinking of LinkedIn as a job search website, you are correct, but it is a whole lot more.  LinkedIn is the… Read More

The days of simply placing a newspaper ad or sending out a mail flyer and  waiting for leads are gone.  Instead, builders must build lead management programs from… Read More

When businesses perform the same tasks over and over, it’s easy for them to fall into a rut. Part of that comes from our tendency to do the same thing in exactly… Read More

It is said that “no man or woman is an island” in the blogosphere. You can believe this if you can prove that people are visiting your blog. Knowing about your traffic… Read More

Facebook is closing in on a billion users this summer and is, without argument, the largest social media community online. Your target audience is… Read More

Google+ is a late comer to the social game, yet, it is a Google property and, as such, is empowered in Google search results. In addition, it is difficult… Read More

If you blog regularly for your business, you may occasionally wonder if you’re doing too much of a good thing. Maybe you know the benefits of blogging—and have even seen how a… Read More