Your company’s reputation is on the line. That’s nothing new. Your reputation has always been on the line, but now your reputation is on the line 24/7/365 because your company is online. Read More

The holiday season is one of the most important times of the year for marketing.  However, it is also one of the busiest times of the year.  Even if… Read More

Instead of simply focusing on getting traffic for your builder web site and turning it into leads, look beyond into the world of inbound marketing.  If your leads… Read More

There’s more to creating content for mobile devices than simply putting your website content on a mobile phone or tablet platform. It’s a whole different ballgame.  It’s not unlike what happened when… Read More

Writing great blog posts for your remodeling web site is only the first step to having a successful blog.  Having a check list process after the initial writing… Read More

If you’re at a party and someone asks you what you do for a living, what reaction do you get if you tell them you’re in marketing?  Do they quickly notice that… Read More

Traffic and leads are important for all builder blogs, but it is also important to understand how conversion rate effects these factors.  When you improve your conversion rate, you are more likely… Read More

A/B testing is a marketing testing method where a control sample or baseline is compared to any number of single-variable test samples.  This allows marketers to improve their response rates.  If you… Read More

For a lot of businesses, search engine optimization (SEO) lies somewhere between rolling the dice and voodoo. They’re never sure if it worked and they sure don’t know how it works!  Some… Read More

It is not a secret that inbound marketing is an important component for lead generation.  However, it is less well known that it is also an important component… Read More