The old saying is, “If you build it, they will come.”  Unfortunately, building is expensive and you have to find a customer to pay for it.  This does present a sort of… Read More

Getting reach in social mediaisn’t like a ladder.  You can’t just tack on more of the same and reach further.  There’s actually a lot more complexity… Read More

Marketing is a tricky thing.  Unlike laying bricks or hanging drywall, there isn’t a set hourly rate for this kind of work.  If you ask ten professionals what they… Read More

Adwords is a great way to make Google work for you and bring plenty of targeted traffic to your website.  However, Adwords is just… Read More

We keep hearing about how business has changed. As a matter of fact, if you type “how business changed in the last 10 years” into a Google search, you’ll get about 1,590,000,000… Read More

Search engine optimization, also known as SEO, is not as complicated as it often sounds.  In fact, a lot of people get… Read More

Email is so common these days that almost everyone over the age of 3 is using it, even if it doesn’t carry the popularity of texting. … Read More

Less than two weeks on the job and I met a sniper. He wasn’t cold calling or chasing me down a dark alley, but he clearly forgot the golden rule of… Read More

One of the best things about the building trades is that it’s usually a “one and done” deal.  Your client calls you with a project, you go and do it, and once… Read More

A landing page is the single web page that loads when someone clicks on an online advertisement.  Having an effective landing page can super-convert average web traffic to… Read More