Everybody wants a robust, healthy, growing business. A big part of having a strong, healthy business is making sure you’re getting your message to the right people. Taking advantage of social media… Read More

  Every business knows that it must have a strong online presence to survive today’s economy. But what if your approach to online marketing meant that you’re missing one-third of your potential clients? A… Read More

You know what they say about cockroaches: After a nuclear war, they’ll be the only things to survive. These ugly bugs are just hard to kill. Some people in the marketing world… Read More

It’s no big secret that businesses and individuals today are dealing with a pretty severe case of information overload. We’re bombarded by so many messages—from so many different sources—that it’s impossible to… Read More

When direct mail strategies work, they work wonders. When direct mail strategies don’t work, they can be a huge drain on company resources. The best practices for direct mail should bring you… Read More

Promoting your brand through traditional advertising is like a play or performance. But marketing through social media content is like a party. That’s what Buzzfeed’s Jeff Greenspan and… Read More

Social media is an effective marketing tool that lets you interact directly with your target audience and establish meaningful connections. Videos are also an effective marketing tool that let you communicate content… Read More

Social media has completely revolutionized the concept of marketing. It’s changed the way you target and interact with potential customers. But it’s also changed the way you… Read More

If a picture is worth a thousand words, and video is recorded at 30 pictures (frames) per second, then a 15-second video can communicate almost as much information as the novel War… Read More

It’s been a longstanding rule of journalism that stories should be written in the inverted pyramid style. Begin with broad statements of the most important information, then go into more and more… Read More