The two major keys to inbound marketing are creating high quality, targeted content and engaging potential customers on a personal level. This is a very involved and often rather delicate process. And like all involved and delicate processes, there’s… Read More

  ‘Tis the season to be profitable with direct mail. As spending ramps up during the holiday season, it’s important that your business is poised to take advantage of holiday marketing. By following these tips, you can ensure that your… Read More

  Google’s new algorithm update came out in September 2013. The update, which has been dubbed “Hummingbird” and affects up to 90 percent of all its searches, is setting the inbound marketing world a-flutter (pun intended). But before you… Read More

  If you follow the news about marketing in today’s economy you might get the impression that marketing is all about technology. The headlines continue to talk about Facebook, Google, Instagram, YouTube, Twitter—and a host of other newcomers to the… Read More

  What’s your good reputation worth? That’s not an idle question in an age when so many consumers are skeptical about the companies with whom they do business. And as more of us do business with people we never see,… Read More

  If you want to get a sense of where marketing is heading in the future—take a look at where it is today.  According to a recent Techcrunch report, digital ads will account for 22 percent of… Read More

  A recent study by the Pew Research Center reported that 15 percent of American adults ages 18 and older don’t use the Internet or email. That’s a pretty significant percentage of the population. What’s really interesting… Read More

One of the biggest mistakes any business will make is to view their marketing strategy in terms of separate categories: social media, direct mail and traditional advertising. The reality, though, is that these various methods can be combined to create… Read More

  Creating content is like having a meal with leftovers afterward. It would be a shame to let all that material go to waste by only using it once. With a little… Read More

There’s a lot of content out there geared toward marketers. How to increase your web traffic, how to increase your sales, etc. If you look at it, you’ll notice that some of… Read More