When opening a new business, you’ve probably considered local advertising, a website, and signage as good ways to alert potential customers to your presence. All these marketing tools are important when opening a business, but direct mail marketing may be most effective. Using direct mail marketing, a company can spread the word quickly to reach prospective customers and start a dialogue. Customers appreciate knowing a company cares about them and genuinely appreciates their insight and business. Once you've established a dialogue with consumers and shown them their importance to your company, you have a much better chance of getting them in the door. Read More

  Measuring the response rate of your direct marketing is just as vital for offline campaigns as it is for online ones. It’s just not as easy. For digital campaigns like email marketing, you can use online analytics programs to track bits of code written into your mailers and get a succinct picture of what’s being read and what’s not. Read More

  When consumers get direct mail pieces that take too long to read or understand, they are quickly ignored. Most people go through the mail when they get home from a long day of work and don’t have the energy or focus to read over any sort of marketing letters, bills, or advertisement. Direct mail that is wordy or contains too much information (TMI) is not likely to be read and even less likely to convince the recipient to become a paying customer. To make direct mail effective, companies need to keep it simple. Letters or emails that sound like sales pitches or formal requests for money or donations will not be effective, and will most likely be thrown away. A company that wants to connect with its customers and create an effective dialogue with them needs to focus on being straightforward. Read More

  There’s always someone taking exception to something these days, mostly because they understood it differently from the way it was intended. The same thing applies when you’re putting together a direct marketing campaign. It’s challenging to present a clear message to your audience without allowing room for misunderstandings. There’s often no way to tell how someone is going to interpret the message, so you have to make sure it’s absolutely clear to avoid leaving your reader confused about what to do next. Read More

  When it comes to marketing these days, online efforts and social media tend to grab the headlines. But direct mail marketing remains a very effective tool for quite a number of businesses and organizations. As a matter of fact, there are some audiences that respond better to direct mail than they do to newer marketing methods. Read More

  If you have created a new product that appeals to a wide-range of consumers, direct mail marketing can cover a lot of ground quickly. Don’t limit your campaign to what and where you think your customers may be. Send out direct mail pieces that highlight the exciting features and benefits of a new product to drive customers to your website or store. Direct mail is most effective when it has a clear purpose. Receiving messages with irrelevant content is one of the most common turnoffs for customers. When you have a new product, your customers will be more receptive to receiving direct mail, as you have something important that you wish to share with them. Read More

  When a company that sells products and services is stuck in a sales rut, they can turn to direct mail marketing to give sales an immediate boost. Even if direct mail marketing has been used in the past, it can garner quick results in the target marketplace when a strategy is formed to attract consumer attention. With the right message, direct mail can be a great tool for driving revenue. Read More

  Nobody does direct mail just for the fun of it or because they don’t have enough to do. Companies and organizations engage in direct mail activities in order to generate leads and to make sales (or bring in donations). They do it to get results. It’s unfortunate, however, that many businesses and organizations don’t grasp the importance of measuring those results—or of recording them accurately.  What that means is that they don’t really know if their direct mail efforts are paying off or not. Read More

  One of the trademarks of direct mail has always been the use of “novelty” mailings – you know, those pop-up phone holders and automatically-inflating balloons that sing and dance when you open the envelope? We’ve seen some real humdingers in our time, but is there actually value in spending tons of money on these items? Do they produce better results than your average marketing letter? Read More

  A relatively short time ago, the United States Postal Service (USPS) developed a tool called “Every Door Direct Mail” to help businesses target specific geographic areas with their direct mail efforts. Of course, a tool is only helpful if you know how to use it. And for many of us, learning to use yet another new tool can be overwhelming. So, how does this thing work? The good news is that “Every Door Direct Mail” (EDDM) is refreshingly straightforward and easy to use. Here’s how it works. Read More