Sometimes the best approach to making a big impact with  marketing efforts involves “going large.” By that I mean taking advantage of something called large format printing. Read More

  Sometimes it’s inspiring, educational, and just plain fun to take a look at what other businesses do with their direct mail efforts. In that spirit, here’s a look at four of our favorite direct mailings that exemplify creativity and innovation.  We hope you’ll be inspired you as you think through your direct mail approach moving forward. Read More

  One of the reasons so many businesses and organizations like to use postcards as part of their marketing outreach is that the format allows them to reach clients, customers, or constituents quickly, easily, and inexpensively.  Cards are relatively simple and fast to design, write, print, and mail. And as far as expense goes, they are one of the biggest bargains in the world of direct mail. Here’s a post that looks at a number of reasons that postcard mailings are a great way to reach your audience. Read More

  Every If using direct mail is part of your overall marketing strategy (and there are some really good reasons that it should be), you have a number of options when it comes to getting your message out. Read More

  When you hear the term “bulk mail,” what comes to mind? The term is still used a lot in direct marketing circles. But what does it really mean? It really doesn’t have anything to do with a mailing piece being “bulky” or with how stuffed someone’s mailbox might be. Read More

  You may have read the research: when it comes to Internet marketing, long copy converts more than short. In fact, it’s been proven that long copy can offer as much as double the ROI short copy provides. Read More

  There are some industries where direct mail marketing seems to fit like a glove and generate consistently good responses. That certainly seems to be the case with the restaurant industry. Read More

  Talk to any direct mail expert and he or she will tell you that the list you use for your mailings is perhaps the most important single element in determining the success of your mailing. It’s what’s known in the industry as “The 40-40-20 Rule” (40% of your success comes from your list; 40% comes from your offer; and 20% comes from your creative). Here’s an article that discusses that breakdown in a bit more detail. Read More

  When it comes to doing direct mail for your business there’s a lot more involved than simply getting the address and stamp on your mail piece and waiting for the phones to start ringing.  To be honest, there are a lot of moving parts and if you want to be successful with your direct mail efforts (and not spend more money than necessary) you’ll probably want to take advantage of some of the services a professional mailing house has to offer. Here’s a quick overview of some of those services (and what they’ll do for you). Read More

  What exactly is direct marketing? How does it differ from any other kind of marketing—and why does that matter to your business? Read More