According to the Direct Marketing Association (DMA), direct mail still gets a response rate of 3.4% from existing customers, which is almost 30 times the rate for email marketing.  Mailing campaigns that include catalogs bring in $2 for each customer they reach, and $10 for each returning client. That’s because direct mail still works, for a few (very good) reasons: Read More

  As with everything in life, change is inevitable. This applies in direct mail design too, and the trends we’re seeing the past few months show that the medium is still evolving to keep pace with the times. Read More

  Just a couple years ago, everyone thought direct mail was deader than the Dodo. That’s turned out to be very far from the truth, however, and a look into the future shows that the industry is going places we could never have expected back then. The road ahead looks exciting, for a few reasons: Read More

  If you could climb into your Time Machine and head back to 1970 there’s a good chance you’d hear The Chairmen of the Board crooning their hit song (it peaked at number three on the Billboard Hot 100 in the United States) Give Me Just a Little More Time. This love song begins with the plaintive cry: Read More

  A successful direct marketing campaign doesn’t end with the sending of the mailers. To make it really work in your favor, you need to have your follow-up protocols in place before sending it out, so that the moment you begin getting responses you’re ready to handle them. Read More

  For years direct mail experts have talked about the three pillars that are responsible for direct mail success: Your list; your offer; and your creative. And while the conventional wisdom is that your list and your offer each account for 40 percent of your mailing’s success, the 20 percent that your creative efforts shoulder is too big to overlook. Read More

  As a company with a long history in direct mail, we often get asked for direct mail ideas. Companies and organizations are always looking for new or different ways to engage with customers and prospects. Here’s one you can try using information you already have on hand. We’ll call it “The FAQ Campaign.” Read More

  When I was growing up, my mom used to tell me, “Whatever is worth doing at all, is worth doing well.” That usually meant that whatever I had just done, had to be done over again because it wasn’t up to standard. I didn’t realize until years later that this saying didn’t originate with my mother, but came from a letter that Philip Stanhope, the 4th Earl of Chesterfield in England sent to his son in 1746! (I bet even Mom didn’t know that) Read More

  Believe it or not, most people—even your best potential clients—aren’t sitting around waiting for your next direct mailing to show up in their mailbox. That’s right! Even people who should care about what you have to say may not notice your message. Read More

  As the weather warms up, customers start venturing out of their homes again. For restaurant owners, this means more people are going out to eat and those people will be saturated with choices of dining options. Following are a few ways that direct mailing campaigns can ensure that your restaurant is on diners’ radars. Read More