There’s no doubt about it: we live in an online age. But even when there are lots of compelling reasons to take things online, we find companies such as Apple and Google using direct mail as part of their overall marketing strategy. Read More

  Segmentation for nonprofits is a two-pronged exercise, split between market and customer segments. Each informs the other and, when worked in tandem, is one of the most powerful ways to make direct mail marketing truly effective. Getting it right avoids the scattergun effect of mailing disinterested parties. Read More

  Ethically building a mail list takes a little time and effort. If you’re just starting in business, begin by capturing as much information about your customers as you can. The very best list is the one containing names and contact details of people who’ve already bought from you. From there, you can build outwards. Read More

Why do some companies seem to “get” their customers? Their marketing is spot on and speaks to what their customers want to know. Prospects and customers actually read what they publish—and respond.  How do they do it? Read More

  Sometimes, it’s good to get off the bandwagon. In recent years direct mail has fallen somewhat out of favor, with more companies choosing to go digital with their marketing. As the 2015 DMA Response Rate Report says, the fact that fewer companies are using direct mail is actually good news for those that do. It means far fewer pieces of mail clamoring for attention, and more chance of your mail shot getting read and acted upon. Read More

  If you’re not using direct mail as part of your marketing strategy, there’s a good chance you’re missing a potentially lucrative trick. The ease and immediacy of email has stolen some of direct mail’s thunder, it’s true, but often the very things are attractive about email are also the things that make it less effective. Read More

  Contrary to popular belief, email remains an extremely powerful and effective marketing method—when it’s properly executed. When you use it to stay in touch with customers, clients, and prospects who know and trust you, it’s a great way to let them know about information they care about—and have expressed an interest in. Read More

  If there’s one nightmare scenario for every company who starts a direct mail campaign, it’s putting lots of effort and expense into a promotion only to get nothing in return but crickets. Engaging your target market is crucial, otherwise your printed materials just end up in landfill. Read More

  Just because so far you’ve relied on one marketing methodology, doesn’t mean you can’t diversify. If you think there’s a divide the size of the Grand Canyon between direct mail and digital marketing, you may be missing the many rope bridges that connect the two sides. Read More

  Although direct marketing has proved over and over again to be a successful way to keep clients and to gain more new clients, it has to be done properly to prevent your business from losing money. Maximize the results of your direct mailing campaign by avoiding these 4 mistakes like the plague: Read More