14 Ways to Make Direct Mail Eco-Friendly

  • Author: admin
  • Posted on: January 28, 2016
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  One of the biggest arguments against print media marketing these days is environmental impact. In a world where paperless offices are seen as progressive ideals, it’s important to make sure that your direct mail pieces are as eco-friendly as possible. Here are a few ways you can do that. Read More

Is 2016 The Year to Try Something New With Your Direct Mail Strategy?

  • Author: admin
  • Posted on: January 26, 2016
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  The New Year is upon us and your Uncle Sam wants you to try something new with your direct mail efforts! OK, technically, it’s the United States Post Office that wants American businesses to try some new stuff, but we’re pretty sure that Uncle Sam and the USPS are on the same page. Read More

8 Print Media Mistakes to Avoid

  • Author: admin
  • Posted on: January 23, 2016
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  If you’re working with a direct mail company that offers in-house design and printing services, then chances are you won’t have to worry too much about printing problems. It’s always a good idea to know what the mistakes are, however, so you can be sure that you avoid them. Here’s our list of the most common errors we’ve seen: Read More

How Much Is Too Much? Does Your Direct Marketing Tell Too Much?

  • Author: admin
  • Posted on: January 21, 2016
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  Knowing how much to say with your direct marketing messages is a challenge—one that has troubled marketing experts for years. If you don’t say enough, you’ve wasted your time because your audience won’t have enough information to respond. But what if you say too much? Read More

Direct Mail and Mobile: They Can Be a Marriage Made in Heaven!

  • Author: admin
  • Posted on: January 19, 2016
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  When was the last time you met someone who didn’t have a phone? Chance are, if you are like most people, you won’t be able to remember. That’s because as of October 2014 90% of American adults own a cell phone. 64% of those own a smart phone. That’s also why mobile marketing is one of the fastest growing and most attractive methods of reaching customers in the US, and here is why you need to use this, and how you can make your direct mail and mobile marketing efforts work together. Read More

Valentine’s Day Direct Mail Your Prospects Will Love

  • Author: admin
  • Posted on: January 14, 2016
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  Valentine’s day is one of the most commercial holidays out there. In 2012, consumers spent an average of $116.21 each on Valentine’s day gifts and treats for their loved ones, and in 2014, that had jumped to more than $130. This is a holiday all about spending, and that’s a trend that only increases every year. If you want to get a piece of that very lucrative Valentine’s day pie, then there are several direct mail ideas you could use to entice them to spend those dollars on your products or services. Here are a few ideas: Read More

13 Questions for Producing Direct Mail Campaigns in 2016

  • Author: admin
  • Posted on: January 6, 2016
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  It’s true: direct mail isn’t going anywhere. With so many direct marketing opportunities out there--from text messaging promotions to direct mail promotional letters—business owners looking to implement direct marketing for the first time are often understandably confused. Read More