6 SEO Techniques for Optimizing a Page
There is loads of content on the web that talks about different SEO techniques, but I wanted to break it down into 6 techniques that truly work. I guess they aren’t so… Read More
Direct Mail and Print Media: “The Reports of my Death are Greatly Exaggerated”
I don’t know about you, but I am suffering from electronic overload. I’m an internet junkie, but I’m beginning to think I need an intervention. Even as I type this, my aching… Read More
Inbound Marketing is Direct Marketing
You may be familiar with the term inbound marketing and you may not be! Inbound marketing is defined by Wikipedia as a marketing strategy that focuses on getting… Read More
Has Builder and Remodeler Marketing Changed Forever?
Marketing for builders and remodelers has changed forever. If you are a builder or remodeler, you’ve probably already figured that out, but here are some thoughts from someone who has seen significant… Read More
4 Questions to Ask Your Direct Marketing Company
There are numerous direct marketing companies out there. All you have to do is go to the web and type in “direct marketing company” and you will… Read More
Nonprofit Blogging: Getting to Know You
A lot has been written about how businesses can effectively use blogs as a key component in their marketing strategy. But what if your business is a nonprofit organization? Does blogging still make sense? You bet your keyboard it does!… Read More
Does Pay-Per-Click Pay for Builder and Contractor Marketing?
Builders and contractors have an increasing arsenal of tools they can draw upon to generate leads and business. At a time when money is tight (which, anymore is pretty much always), small… Read More
Want More Leads and Sales? Make Customers Look at You Differently
Albert Einstein once defined insanity as, “Doing the same thing over and over and expecting different results.” He could have been talking about businesses. So many of us are like gerbils on a wheel, covering the same ground over and… Read More
The Art of the Direct Marketing Offer
Motivation is the art of getting people to do what you want them to do because they want to do it. — Dwight D. Eisenhower Who knew that our 34th President was such a marketing guru? Many business people assume… Read More