admin, Author at TMR Direct

Is the Medium Really the Message?

Author: admin
Posted on: May 10, 2011

Guest post from Mike Smith at Wordsmith Creative When communications guru Marshall McLuhan coined the phrase, “The medium is the message” back in 1964 he was trying to help people understand that… Read More

Blogging for Nonprofits: Handling Negative Comments

Author: admin
Posted on: May 5, 2011

One of the goals in blogging for a non-profit organization (or a for-profit business) is to engage your audience. Successful bloggers will tell you that they want people… Read More

Marketing for Builders and Remodelers: Tapping the Power of Video

Author: admin
Posted on: May 3, 2011

If a picture is worth a thousand words, a video can be a veritable encyclopedia for a builder or remodeler. If you’ve been in the industry for a while, you know that… Read More

“Go away, boy, you bother me!” – 4 Things Foghorn Leghorn Teaches Us about Direct Mail

Author: admin
Posted on: April 27, 2011

As much as we hate to admit it, direct mail is to some folks what Henery Hawk was to Foghorn Leghorn – a small nuisance easily disposed of but persistently returning to… Read More

Does Your Brand Still Matter?

Author: admin
Posted on: April 26, 2011

Guest Post: Mike Smith of WordSmith Creative One of the tenants of the new order of Social Media is that “You don’t control your brand. Your brand is what your customers say… Read More

Email Marketing: Are You Pushing or Pulling?

Author: admin
Posted on: April 21, 2011

Bring up the topic of email marketing and some people start to squirm. It’s no wonder. We’ve all had our fill of spam. We’re way past being tired… Read More

Business Blogging: 5 Tips for Capturing Blog Topics

Author: admin
Posted on: April 19, 2011

Maybe you’ve come to the realization that business blogging really could help you. Heck, you’re even excited about it and you’ve got a whole month’s worth of blogs… Read More

Marketing for Retirement Communities: When Your Audience Isn’t Your Customer

Author: admin
Posted on: April 14, 2011

Retirement communities are one of those unique businesses in which the people you’re marketing to aren’t necessarily the… Read More

5 Builder Marketing Tips for Effective Calls to Action

Author: admin
Posted on: April 13, 2011

Nearly every builder website out there has a goal, some action they want their visitors to take. Typically, the goal of a builder or remodeler’s website is to generate a… Read More

Direct Mail Marketing: Why Declining Mail Volume May be Good News

Author: admin
Posted on: April 12, 2011

You may have heard that direct mail marketing is dead. Of course you may have also heard that the Internet is dead—and that Elvis is still alive. What’s a marketer to believe?… Read More