QR Codes: Best and Worst Practices

  • Author: admin
  • Posted on: July 7, 2011
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More and more businesses are taking advantage of QR Codes (Quick Response Codes) to drive offline clients online. As is the case with almost any marketing practice or… Read More

Direct Marketing Success: Tricks or Treats?

  • Author: admin
  • Posted on: July 5, 2011
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Don’t bother checking your calendar. The end of October is still a long way off. But for those of us engaged in marketing businesses or organizations, the question of “trick or treat?”… Read More

Shortcuts to Marketing Success

  • Author: admin
  • Posted on: June 29, 2011
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A certain office supply chain built their brand around an “Easy” button. Simply hit that button and all of your office supply needs (and thereby your business needs) would be resolved. Wouldn’t… Read More

Should Email Still be Part of Your Marketing Mix?

  • Author: admin
  • Posted on: June 16, 2011
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Sometimes, in our drive to be current and “cutting edge” with our marketing efforts, we can cut out activities that are still effective.  Unfortunately, a number of businesses and organizations have thrown… Read More