Marketing Ethics: First, Do No Harm

  • Author: admin
  • Posted on: July 28, 2011
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Guest Post, Mike Smith Nonmaleficence (derived from the Latin maxim: Primum non nocere, meaning “First, do no harm”) is a foundational medical ethics precept taught to all medical students. It is a… Read More

Direct Mail Isn’t Dead

  • Author: admin
  • Posted on: July 27, 2011
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  "Direct mail is dead."  How many times have you heard this over the last 3 years?  Pretty bold statement considering the largest internet company in the world (Google), has been using direct mail very extensively over the last year pushing its paid advertising platform (Google Ad Words). Read More

Online Marketing: When is a Deal Not a Deal?

  • Author: admin
  • Posted on: July 19, 2011
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To coupon or not to coupon? That is the question! First of all, we apologize for our butchery of the words of William Shakespeare. Second, we apologize for using “coupon” as a… Read More

Marketing Copy: Some Assembly Required

  • Author: admin
  • Posted on: July 12, 2011
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Guest Post – Mike Smith What’s a word worth? The Second Edition of the 20-volume Oxford English Dictionary contains full entries for 171,476 words in current use, and 47,156 obsolete words. That’s… Read More