Direct Marketing Today: Branding and Response in Harmony!

  • Author: admin
  • Posted on: August 18, 2011
Image for Direct Marketing Today: Branding and Response in Harmony!
Some companies (and their marketing/advertising agencies) tend to focus on branding. They want to make sure that consumers recognize them and associate certain characteristics with their company. They’re after mindshare. They want… Read More

Three Direct Mail Best Practices

  • Author: admin
  • Posted on: August 16, 2011
Image for Three Direct Mail Best Practices
According to a report from the advertising and marketing consulting firm Winterberry Group, spending on direct mail is expected to reach $47.8 billion, In 2011, a 5.8% increase over last year (… Read More

A Giant Opportunity in Retirement Home Marketing

  • Author: admin
  • Posted on: August 13, 2011
Image for A Giant Opportunity in Retirement Home Marketing
With the first of the baby-boomers hitting retirement age, the percentage of people aged 65 and up is beginning to gradually increase.  As of right now, 13% of the population in America… Read More

Social Media Doesn’t Appear to be Going Away

  • Author: admin
  • Posted on: August 9, 2011
Image for Social Media Doesn’t Appear to be Going Away
In a July 29, 2011 posting, TechCrunch (http://techcrunch.com/ ) referenced a recent study by social enterprise giant Jive that provides a glimpse into how executives at large and mid-sized U.S. companies… Read More

Internet Marketing for Retirement Homes

  • Author: admin
  • Posted on: August 6, 2011
Image for Internet Marketing for Retirement Homes
The chart on the left (pulled from ourtown50.com) shows a steady increase in the number of retirees in the next decade.  With the baby-boomer generation just starting to hit retirement, there is… Read More

Direct Marketing Today: The On-going Impact of Email

  • Author: admin
  • Posted on: August 4, 2011
Image for Direct Marketing Today: The On-going Impact of Email
Everybody hates spam. Unwanted emails clutter up our inboxes and irritate the living daylights out of us. Business people cite unwanted email as one of their major problems—consuming precious time and eroding… Read More