admin, Author at TMR Direct

Helping Customers Succeed: A Key to Direct Marketing Success

Author: admin
Posted on: November 3, 2011

Are your customers more concerned about your success or their own success? Even if you flunked out of business school (or never went in the first place), you know the answer to… Read More

Inbound or Outbound Marketing: Which is the Right Approach for Non-Profits?

Author: admin
Posted on: November 1, 2011

At TMR Direct we talk a lot about both inbound and outbound marketing. Outbound marketing focuses on traditional marketing methods (direct mail, advertising, email blasts, etc.) that “push” a message out… Read More

Marketing Response: Getting People to Raise Their Hands

Author: admin
Posted on: October 27, 2011

Sometimes businesses forget why they do marketing in the first place. They’re so focused on getting a newsletter out, or updating their website, or blogging, or tweeting, or cranking out a new… Read More

Business Blogging Ideas: Do You Have to Do Everything Yourself?

Author: admin
Posted on: October 25, 2011

Whether you’re a for-profit business or a non-profit organization, you want your marketing efforts to drive traffic to your website. After all, that’s where your potential clients and constituents are looking for… Read More

How Do You Feel About Your Marketing? Do Your Efforts Measure Up?

Author: admin
Posted on: October 20, 2011

How do you feel about your current marketing efforts? Are they measuring up to your expectations? Do you feel like they’re performing as well as they should? The fact of the matter… Read More

Blogging for Business: 5 Ways to Avoid “Blah-Blah-Blah” Blogs

Author: admin
Posted on: October 18, 2011

We recently talked about the importance of regularly putting out quality content on your blog. But even… Read More

New Marketing Tools: Don’t Paint Yourself Into a Corner

Author: admin
Posted on: October 13, 2011

Sometimes we get so caught up and excited about new marketing tools that we lose sight of the big picture. And the big picture should always focus… Read More

Blogging for Business: Is Content Really King?

Author: admin
Posted on: October 11, 2011

If you’ve been keeping track of the state of marketing these days, you’ve probably heard phrases such as: “Content is king” and “Create remarkable content.” What’s behind those phrases is the fact… Read More

Internet Marketing: What Are Your Customers Doing BEFORE They Buy?

Author: admin
Posted on: October 6, 2011

When we discuss marketing with clients and prospects, we often talk about how marketing today has changed. Most of the business people we meet with already have a pretty good sense that… Read More

Long Road Marketing

Author: admin
Posted on: October 4, 2011

As a society, we’re used to immediate gratification. It’s no surprise that this expectation has spilled over into the way we do business—and marketing. We expect instant results from our marketing efforts,… Read More