If You’re Paying for SEO—What Are You Getting?
There are all kinds of reports online about companies spending more money on Search Engine Optimization (SEO) than ever before. Last May, Google reported that a recent… Read More
Smarketing: The Marriage of Sales and Marketing
In many companies there is constant tension between the sales and marketing departments. The people in sales complain that marketing never gives them good quality (read that as “qualified”) leads. Marketing people… Read More
How Can Nonprofits Increase Donations in 2012?
There’s no question that the last couple of years have been hard on nonprofits. Like most for-profit organizations, many nonprofits have had to do more with less and have to work smarter… Read More
4 Ways Builders Can Use Email More Effectively in Their Marketing Mix
If you’re a builder or remodeler you may have a tool that you’re not using to it’s full potential. We’re not talking about hammers, saws, planers, or any of the tools in… Read More
Direct Mail and Online Marketing: A Powerful Combo
Some people might think that Direct Mail and Online Marketing are rather odd bedfellows. One seems kind of “old school” and the other is what’s happening today. In fact, by combining the… Read More
4 Keys for Selecting the Right Direct Mail List
Conventional wisdom has long held that your mailing list is one of the most critical components of a successful direct mail campaign. Guess what? It’s still… Read More
6 Questions to Ask Your Direct Mail Fulfillment Company
When you were in elementary school, someone probably told you that there is no such thing as a stupid question. That may or may not be true, but when it comes to business, there are certain questions that are… Read More
What Should You Look for in a Colorado Springs Printer?
Let’s answer that question by first asking another question. Why are you looking for a printer in the first place? Most businesses in Colorado Springs don’t print things just to hang them on their office walls. Chances are, if… Read More
3 Direct Mail Tips for Your Next Mailing
The struggles of the United States Postal System (USPS) have been well documented of late. Despite those struggles, direct mail remains a viable and effective means for businesses to get their… Read More
Marketing Failure is Not an Option (Oh, Really?)
Guest Post, Mike Smith of WordSmith Creative Fans of the classic Ron Howard space epic Apollo 13 will remember the galvanizing quote from mission control director Gene Kranz when the ground crew… Read More