Using the Sales Funnel with Inbound Marketing
Not every potential customer visiting your website, reading your blog, or checking you out on Facebook is at the… Read More
5 Reasons to Have Someone Write a Guest Blog for Your Business Blog
If you have a blog, you’re probably already aware of the amount of time it takes to write and manage it, in addition to coming up with new ideas for it. Creating… Read More
7 Reasons Landing Pages Convert Better than Standard Pages
Optimized landing pages can provide high conversion rates for your website. These kinds of pages simply drive more engagement and here are seven reasons why you need to go to work on… Read More
4 Ways to Use Inbound Marketing to Retain Customers
You hear a lot about how inbound marketing is a wonderful way to generate leads and gain customers. But it’s also a great way to retain the customers… Read More
Just How Big Is This “Social Media Thing”? (And what does it mean for you?)
It’s hard to turn around without running into someone who is talking about social media. But just how big a deal is it? And what does it mean… Read More
Marketing Today: Service Is Not What You Say It Is
Guest Post, Mike Smith of WordSmith Creative So much of business today revolves around service. In many industries, it’s what enables one business to distinguish itself from… Read More
Business Blogging: Discovering the Hidden Treasure of Your FAQ
You’re probably sitting on a treasure trove without even knowing it. It doesn’t matter whether you’re a builder-remodeler, a non-profit organization, a small business, or… Read More
Email Marketing Isn’t Dead, But It Can Be a Killer
Every now and then those of us in the marketing community hear about the imminent demise of email as a marketing tool. It’s not terribly surprising, given some of the “by-products” that… Read More
Does Google Hate Your Content?
Ever since the dawn of the Internet Age, businesses have been courting favor with Google in an attempt to get their messages in front of prospective customers and clients. Read More
The Changing Face of Marketing: Life Imitates Art
Guest Post by Mike Smith of WordSmith Creative In 2002 there was a very interesting futuristic film produced by Steven Spielberg and starring Tom Cruise. While the main theme of Minority Report… Read More