Marketing Today: Be Unpredictable

  • Author: admin
  • Posted on: June 14, 2012
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The Internet has leveled the playing field for many businesses. Smaller companies are often able to compete with the marketing efforts of larger companies. Often, it’s really hard to tell the size… Read More

Master Your Blogging with an Editorial Calendar

  • Author: admin
  • Posted on: June 13, 2012
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So, you have decided to create a new blog for yourself or your business. An editorial calendar can help you maintain a consistent and interesting year-round blog. It will also help you… Read More

Creating Landing Pages: Why the Front Door May Not Be the Best Entry

  • Author: admin
  • Posted on: June 12, 2012
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Most companies are pretty picky when it comes to the Home Page of their website. That’s understandable. After all, your Home Page is kind of like the front door to your house. It creates an image—an impression. It’s an indication of what you’ll find inside. No wonder businesses want their Home Page to be beautiful and welcoming. I don’t know about you, but when I was growing up, almost nobody came to the front door at my house. People that showed up there were generally door-to-door salesmen or other people that we didn’t know well. The people that we knew well—the ones we wanted inside our house—came around to the back door. Read More

Seven Ideas for Your Next Video Campaign

  • Author: admin
  • Posted on: June 11, 2012
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  Recent marketing studies have touted the success of online videos for marketing. Successful videos can use many different formats. Regardless of your budget, remember that content is most important. Experts say that online videos should not exceed 60-90 seconds. Read More

How-To Change Facebook Link Thumbnail and Description

  • Author: admin
  • Posted on: June 5, 2012
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Have you ever went to post a status update about one of your website's pages and the thumbnail Facebook chose to show wasn't the image you wanted? Have you ever posted a link, and no thumbnail showed?Facebook has a coding technology called "OpenGraph" that allows a website to tell Facebook what information to display when someone shares a link. This can be crucial for a fine-tuned social media campaign. Let’s say you have a page, and you want to change the image that shows when someone likes or links to that page on Facebook. Or, you want the description or title to read differently, well, how do you do that? And how do you test it without posting it on your facebook? The Facebook Debugger Tool Read More