Landing Page Checklist for Builders

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When people consider landing pages, they generally jump right to the conversion information.  Hopefully you won’t be surprised to hear that writing effective content for landing pages is… Read More

Should Your Business be on LinkedIn?

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In a word: absolutely! If you are still thinking of LinkedIn as a job search website, you are correct, but it is a whole lot more.  LinkedIn is the… Read More

Blogging for Business: Be Flexible

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When businesses perform the same tasks over and over, it’s easy for them to fall into a rut. Part of that comes from our tendency to do the same thing in exactly… Read More

How to Track Your Blog Visitors

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It is said that “no man or woman is an island” in the blogosphere. You can believe this if you can prove that people are visiting your blog. Knowing about your traffic… Read More

How to Optimize Your Use of Facebook

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Facebook is closing in on a billion users this summer and is, without argument, the largest social media community online. Your target audience is… Read More

Blogging for Business: Have You Said Too Much?

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If you blog regularly for your business, you may occasionally wonder if you’re doing too much of a good thing. Maybe you know the benefits of blogging—and have even seen how a… Read More

Direct Mail Marketing: Today? Really?

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Recently a business colleague mentioned that Google had contacted him with an offer.  They were encouraging him to use their online services to advertise his business. That’s not particularly newsworthy. Like any… Read More

Where Customer Reviews Help You the Most

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As an online user, you are aware of reviews and have probably searched for them, read them and written a few of your own. As a business, the importance of reviews cannot… Read More