When people consider landing pages, they generally jump right to the conversion information. Hopefully you won’t be surprised to hear that writing effective content for landing pages is… Read More
In a word: absolutely! If you are still thinking of LinkedIn as a job search website, you are correct, but it is a whole lot more. LinkedIn is the… Read More
When businesses perform the same tasks over and over, it’s easy for them to fall into a rut. Part of that comes from our tendency to do the same thing in exactly… Read More
It is said that “no man or woman is an island” in the blogosphere. You can believe this if you can prove that people are visiting your blog. Knowing about your traffic… Read More
Facebook is closing in on a billion users this summer and is, without argument, the largest social media community online. Your target audience is… Read More
If you blog regularly for your business, you may occasionally wonder if you’re doing too much of a good thing. Maybe you know the benefits of blogging—and have even seen how a… Read More
While it is important to put effort into all aspects of your building company web site, your homepage is still your most valuable page. It is what most people will see first… Read More
Yep! We’ve messed with the well-know saying: “Think Globally—Act Locally!” And we’ve done it deliberately, because sometimes that’s not the right thing to do. We’ve all being hearing for years how more… Read More
Recently a business colleague mentioned that Google had contacted him with an offer. They were encouraging him to use their online services to advertise his business. That’s not particularly newsworthy. Like any… Read More
As an online user, you are aware of reviews and have probably searched for them, read them and written a few of your own. As a business, the importance of reviews cannot… Read More