4 Steps to Kick Your Builder Blog into High Gear
Many builders who have blogs did not establish them because they have a particular passion for writing. This can make it tough to start a blogging… Read More
Marketing Today: The Myth of Perfect Timing
There’s no way around it . . . marketing costs money. So when companies spend money on marketing, they want to be sure they do it right and get the most bang… Read More
Marketing Today: The Diversified Portfolio Approach
For years, certified financial planners have stressed the importance of having a diversified financial portfolio. The idea is that you spread out your risk so that when one investment doesn’t perform well,… Read More
Generate Builder Leads Over the Weekend
Many builder blog managers put their blogs to sleep over the weekend. The majority of the people who read blogs regularly are out enjoying time with their friends and families on the… Read More
How to Become a North Korean Marketer
Post inspired by David Meerman Scott’s (@dmscott) keynote at Inbound 2012 presented by Hubspot. Inbound 2012 Photo courtesy of @paulfuriga… Read More
5 Essential Steps to a Successful Builder SEO Strategy
Most building company owners today already have a basic understanding of SEO (search engine optimization) and its importance. However, developing and executing a solid SEO strategyis a whole… Read More
Marketing Today: The Importance of Real Content
We all know that marketing today leans heavily on using online content. We hear a lot about how “content is king” and that you need to have great content on your… Read More
Is Facebook the Right Tool for Your Marketing Efforts?
Despite a less-than-impressive initial public stock offering, the growth of Facebook has been phenomenal. And while the number of social media tools available to the public has… Read More
Marketing Today: Should You Do It Yourself or Use a Hired Gun?
What do you do if marketing really isn’t one of your company’s core competencies? For many businesses, what they’re good at is building, manufacturing, creating, advising, or in some other way applying… Read More
How Should Builders Spend Their Time on Inbound Marketing?
Like all marketers, builders only have a few hours each week to use for inbound marketing. It is difficult to prioritize all of the different marketing strategies in this small amount of… Read More