admin, Author at TMR Direct

Builder Marketing – Don’t Work for Free. Track Everything!

Author: admin
Posted on: November 2, 2012

Marketing is a tricky thing. Unlike laying bricks or hanging drywall, there isn’t a set hourly rate for this kind of work. If you ask ten professionals what they… Read More

Improving Your Organic Position on Google – A Guide for Builders and Remodelers

Author: admin
Posted on: October 31, 2012

Adwords is a great way to make Google work for you and bring plenty of targeted traffic to your website. However, Adwords is just… Read More

Marketing Today: The Importance of “Continuing Education”

Author: admin
Posted on: October 30, 2012

We keep hearing about how business has changed. As a matter of fact, if you type “how business changed in the last 10 years” into a Google search, you’ll get about 1,590,000,000… Read More

Simplest SEO (Search Engine Optimization) Tutorial for Builders…EVER!

Author: admin
Posted on: October 29, 2012

Search engine optimization, also known as SEO, is not as complicated as it often sounds. In fact, a lot of people get… Read More

5 Email Marketing Mistakes Builders Must Avoid

Author: admin
Posted on: October 26, 2012

Email is so common these days that almost everyone over the age of 3 is using it, even if it doesn’t carry the popularity of texting. … Read More

Golden Rule of the Sales Tango

Author: admin
Posted on: October 26, 2012

Less than two weeks on the job and I met a sniper. He wasn’t cold calling or chasing me down a dark alley, but he clearly forgot the golden rule of… Read More

Is your Remodeling Company Dedicated to Content Marketing?

Author: admin
Posted on: October 25, 2012

One of the best things about the building trades is that it’s usually a “one and done” deal. Your client calls you with a project, you go and do it, and once… Read More

7 Traits of a Super-Converting Builder Landing Page

Author: admin
Posted on: October 19, 2012

A landing page is the single web page that loads when someone clicks on an online advertisement. Having an effective landing page can super-convert average web traffic to… Read More

Marketing Today: What Shapes Customers’ View of Your Company?

Author: admin
Posted on: October 18, 2012

Your company’s reputation is on the line. That’s nothing new. Your reputation has always been on the line, but now your reputation is on the line 24/7/365 because your company is online. Read More

5 Ways Builders and Remodelers Can Re-Use Existing Content

Author: admin
Posted on: October 15, 2012

The holiday season is one of the most important times of the year for marketing. However, it is also one of the busiest times of the year. Even if… Read More