Direct Mail Strategy: When Less is More

  • Author: admin
  • Posted on: April 14, 2016
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  There’s a good chance you’ve heard the phrase, “Less is more.” It’s a saying that was adopted by architect Ludwig Mies van der Rohe in 1947 as one of the precepts for minimalist design and architecture. Over the years, the phrase has been associated with an uncluttered approach to many disciplines. The basic idea is that the presence of too many elements confuses the image or message or purpose. Read More

Tips for Direct Mail Fundraising Success

  • Author: admin
  • Posted on: April 9, 2016
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  Direct mail has been a great way to raise funds for a long time, and for a good reason: people tend to be more receptive to direct mail requests for donations than they are to phone calls asking for the same thing. This type of fundraising request is less invasive, but still delivers results.So if you’re looking for ways to start or improve your direct mail fundraising campaign, read on. We’ve listed our top tips for fundraising direct mail campaign success to help you make the right choices. Read More

How the Health Care Industry Can Benefit from Direct Mail

  • Author: admin
  • Posted on: April 6, 2016
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  Whether you attribute the increase to an aging population, to Obamacare or something else, there’s no denying the growing demand for health care services in the United States. New clinics, practitioners and competitors are springing up everywhere. In fact, if you include alternative health care options in your competition analysis (and you should!), there’s never been a noisier time in healthcare marketing. Read More

Direct Mail Questions: “Is Timing Really Everything?”

  • Author: admin
  • Posted on: April 5, 2016
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  At one time or another, we’ve all heard someone proclaim, “Timing is everything!” We hear it mentioned in terms of real estate deals. Sometimes people talk about timing with regard to the stock market. Businesses talk about timing for new product releases. Read More

4 Times When Direct Mail Might Not Be for You

  • Author: admin
  • Posted on: March 31, 2016
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  If our mailboxes are anything to go by, direct mail is still a huge marketing tactic. If you’re like most people, you’ve probably looked at the mail in your mailbox at least once and wondered whether you could use the same methods to market your business. Read More

Unique and Creative Direct Mail Ideas for Various Industries

  • Author: admin
  • Posted on: March 29, 2016
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  A few industries are well known for their marketing efforts. Anyone who has received an annual checkup reminder from a dentist or a coupon from their local pizza place will tell you that. However, there are other ways to integrate direct mail into your marketing strategy, and we thought it would be fun to list some creative ideas by industry: Read More

Top 4 Benefits of Direct Mail (and How to Make Them Even Better!)

  • Author: admin
  • Posted on: March 24, 2016
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  Much can be said for online marketing and social media; they certainly have their place in the marketing mix. However, there are a few benefits to direct mail that you can’t get anywhere else, and we’ve got them listed right here (along with tips to take them to the next level!). Read More

5 Trends in Direct Mail

  • Author: admin
  • Posted on: March 19, 2016
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  Every year, people say that direct mail is dead. Every year, direct mail proves them wrong by being one of the most successful non-web-based marketing tactics out there. That may change one day, but for now, it’s as true in 2016 as it was in 1916, and as it may be in another 100 years. Read More

Solving Two Big Direct Mail Challenges with One Small Stroke

  • Author: admin
  • Posted on: March 17, 2016
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  If you talk to almost any company that uses direct mail as part of their marketing strategy to drive business, you’ll probably hear them mention two big challenges their direct mail efforts face: (1) getting their mail opened and (2) getting people to respond. Read More