admin, Author at TMR Direct

Back To the Basics: 7 Ways To Increase Response Rates To E-blasts

Author: admin
Posted on: February 13, 2013

Often times, your email campaign is your direct line to potential customers. If they’re on your email list, it is because they opted in for it. However, that may have been where… Read More

What Makes Marketing Successful? Developing a Marketing Mindset.

Author: admin
Posted on: February 12, 2013

When you think of business marketing, what comes to mind? For many businesses, marketing is synonymous with specific activities. When they say they need to boost marketing efforts, what they’re really saying… Read More

Inbound Marketing Newbies: 7 Internet Marketing Techniques For Starting 2013

Author: admin
Posted on: February 11, 2013

There are many ways that people can become more familiar with the best Internet marketing techniques as the calendar turns. If men and women are trying to get their fledgling business off… Read More

Why Your Direct Mail Isn’t Working (Hint: It’s Not Due To Old Technology)

Author: admin
Posted on: February 7, 2013

Marketers know that direct mail is so “last century.” It’s just not effective anymore. The folks at Rochester Institute of Technology would beg to differ. On their… Read More

When Personal Marketing Gets Too Personal

Author: admin
Posted on: February 5, 2013

One of the major shifts in marketing over the last few years is that customers control more of the marketing messaging they receive. Instead of businesses pushing out a message that they… Read More

5 Ways To Improve Email Templates

Author: admin
Posted on: February 4, 2013

Email templates can affect the open rate and how recipients respond to marketing communications. When the consumer opens the email to the right message with a poor layout, the sender can… Read More

5 Fatal Flaws That Will Kill an Email Marketing Campaign

Author: admin
Posted on: February 1, 2013

With people spending time and money online in ever-growing numbers, email marketing campaigns only make sense. Cheap, easy, speedy,and effective, they’re the workhorses of modern marketing. Like most… Read More

Is Social Media Worth Your Company’s Time And Money?

Author: admin
Posted on: January 30, 2013

Even though social media is a relatively new part of the business world, its importance in business marketing only continues to grow. Once viewed as a passing fad or perhaps a… Read More