Look What’s Back: Chipotle and Direct Mail Postcards!

  • Author: admin
  • Posted on: May 9, 2016
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  To say that fast-food giant Chipotle has been through a tough stretch lately is a huge understatement. After dealing with outbreaks of E.coli in some of their restaurants, the chain has some serious work to do in order to restore customer confidence and boost sales. Interestingly, a big part of that effort for Chipotle involves using direct mail to re-establish the brand in the minds of the public after its nearly crippling struggles. Read More

What Is Tree-Free Paper, and How Can It Help Your Direct Mail Marketing?

  • Author: admin
  • Posted on: May 6, 2016
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  There’s no denying it: people are becoming more environmentally conscious. From electric cars to recyclable coffee pods, consumers are more aware than ever of green issues, global climate change and other environmental matters, and they are voting with their feet and their wallets. Read More

I Threw This Mailer Away 10 Times … Before I Read It

  • Author: admin
  • Posted on: May 4, 2016
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  Last week I received a piece of direct mail I’d seen many times before. I knew I’d thrown this particular mailer away at least 10 times before—without bothering to read it—but this time I kept the mailer and read it. Why did I do that? Read More

Re-thinking Direct Mail: Are You Using Non-Digital Tweets?

  • Author: admin
  • Posted on: April 28, 2016
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The more things change, the more they stay the same—at least on a certain level. We sometimes hear discussions about “old school” versus “new methodology” when it comes to marketing. Fact is, all marketers are after the same thing, regardless of the technologies they use. Read More

8 Reasons Postcards Are a Great Direct Mail Choice

  • Author: admin
  • Posted on: April 26, 2016
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  If you’re considering direct mail and you’ve never tried it before, you might be wondering which option would work best for you. With so many types of direct mail out there, it’s not surprising that some people find choosing the right medium for their campaign rather tricky. Read More

How Anti-Spam Laws Revitalized Direct Mail

  • Author: admin
  • Posted on: April 21, 2016
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  Once upon a time, when the Internet was young, anyone could collect email addresses from wherever they wanted to and send as many unsolicited emails as they liked. By the early 2000s, spam had become a huge problem, and countries like the U.S. started introducing laws requiring that recipients of marketing emails opt in to receive them. Read More

Yes! You Can Save on Direct Mail, and Here’s How

  • Author: admin
  • Posted on: April 19, 2016
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  Direct mail has been around for a long time, and it’s still one of the most effective marketing tools out there, delivering a marketing ROI that blows newer technologies – like email marketing – out of the water. However, while it’s completely true that direct mail is a great way to market any business, there’s no denying that there is an initial investment and that it is a numbers game. That means that you need to reach more targeted people with your message in order to reap the benefits. Read More

Direct Mail: What You Can’t See Can Hurt You

  • Author: admin
  • Posted on: April 16, 2016
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  We’ve all heard, “what you don’t know can hurt you.” But sometimes it’s what you don’t see that can hurt you—or at least hurt the response to your direct mail efforts. It’s why good design is essential to direct mail success. Here’s an example of what I mean. Read More