admin, Author at TMR Direct

Back To School For Marketers: Why Learning Should Never Stop

Author: admin
Posted on: September 1, 2013

The euphoria (for parents) and dread (for kids) of going back to school has faded a bit and students are now embroiled in the actual learning process. And as much as some… Read More

Delivering a Personalized Marketing Experience To Your Audience

Author: admin
Posted on: August 30, 2013

The difference between inbound and outbound marketing is like the difference between archery with a bow and arrow and archery with a grenade launcher. Inbound marketing finds and targets a very specific… Read More

Video Ads – Turning Interruptions Into Content

Author: admin
Posted on: August 28, 2013

The Internet provides access to copious free video content that people never would have dreamed of a few years ago. But it comes with a catch. Hulu lets… Read More

Going Viral – What Makes Content Skyrocket In Popularity?

Author: admin
Posted on: August 26, 2013

Do you remember the “Double Rainbow” video? About three-and-a-half-years ago, a man posted a video to YouTube of two rainbows stretched across the sky, complete with his own awed, over-zealous commentary. It… Read More

Online Tools To Help With Content Marketing

Author: admin
Posted on: August 25, 2013

When all you have is a hammer, everything looks like a nail. This simple maxim can be applied to just about every aspect of life, including content marketing. You may look at… Read More

Newsjacking – Using Current Events For Brand Promotion

Author: admin
Posted on: August 24, 2013

One of the most important things to remember with any content you create is that it has to be relevant. You need to be able to pique your audience’s interest and give… Read More

Tips For Marketing With Pinterest

Author: admin
Posted on: August 23, 2013

It’s easy to market on widely used, general purpose social networks like Facebook and Twitter—as long as you know what you’re doing, anyway. But smaller, niche… Read More

Tips For Using Podcasts Successfully

Author: admin
Posted on: August 20, 2013

The word “podcast” can refer to any kind of regular digital content, from videos to .pdf files. But in common usage, it tends to refer specifically to audio content—something you can listen… Read More