USPS Resumes Mail Service to Cuba, and What It Means to You

  • Author: admin
  • Posted on: June 22, 2016
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  With a statement from Postmaster General Megan J. Brennan announcing, "The U.S. Postal Service is pleased to participate in the historic direct transportation of mail service with Cuba," the USPS resumed providing mail service to Cuba on March 17. For the first time in more than 50 years, U.S. citizens are able to send direct mail to the island nation. Read More

What’s Luck Got to Do with It? The Science Behind Direct Mail Success

  • Author: admin
  • Posted on: June 6, 2016
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  For some businesses and organizations, direct mail marketing seems to be a bit of a mystery. Sometimes it works, and sometimes it doesn’t. They know that somehow these direct mail marketing efforts are supposed to drive sales, so they close their eyes and roll the dice again, hoping to get lucky. Read More

13 Holidays That Offer Direct Mail Marketing Potential

  • Author: admin
  • Posted on: May 30, 2016
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  Everyone knows holidays are great for advertising purposes, including direct mail marketing. And there’s a good chance you’re already capitalizing on widely celebrated events like Christmas, Valentine’s Day and Halloween. But there are all kinds of wacky national “holidays” you could be taking advantage of, too. We’ve highlighted a few interesting choices for you. Read More

Direct Mail Ideas for All the Senses

  • Author: admin
  • Posted on: May 27, 2016
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  Direct mail has always been a visual medium, and that’s never going to change. However, if your pieces are already working well on the visual front, then maybe it’s time to take your direct mail to the next level and stimulate one or two more senses? After all, the goal is to engage and intrigue.  If you can get your prospect’s attention on more than one level, you might be on to a winning direct mail strategy. Read More

Nonprofit Mailings: Stories Still Resonate

  • Author: admin
  • Posted on: May 23, 2016
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If your nonprofit organization depends on donations, you know the importance of staying in touch with stakeholders on a regular basis. And while online reports and updates can be extremely helpful tools, direct mail continues to be an effective means of touching base with donors. Read More

10 Great Free Tools, Fonts and Tricks for Direct Mail Design

  • Author: admin
  • Posted on: May 22, 2016
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  Many companies choose to design their own direct mail pieces. Some prefer to save money on the graphic design; others want to be in control of their brand. Whatever the reason, if you’re tackling your own graphic design, we’ve got a few great tools, fonts and tricks you can download and use for free! Read More

Direct Mail Musings: Does Your Mail Format Fit Your Audience and Product?

  • Author: admin
  • Posted on: May 18, 2016
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  If you’re considering a direct mailing for your business or organization, you have a lot of options when it comes to formats. There are self-mailer brochures, conventional letter packages, postcards or even jumbo (oversized) self-mailers. So which format fits your mailing needs best? Read More

Sending Out Surveys: How to Ask Questions and Get Responses

  • Author: admin
  • Posted on: May 16, 2016
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  There’s a universal rule in marketing: the better you know your customers, the better positioned you are to give them what they want. When you give customers what they want, you are guaranteed to get more business. It’s not a complicated concept, but it’s one many businesses struggle with, mainly because it can be tricky to get inside the minds of your prospects. Read More

Direct Mail Tips: How (not) to Pack a Postcard

  • Author: admin
  • Posted on: May 13, 2016
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  The number of companies using postcard mailings as a part of their overall marketing strategies is constantly increasing. It’s easy to understand the appeal. Card mailings can be quick to produce and they are considerably less expensive than more involved direct mail packages. Read More