4 Things to Consider When You Build a Direct Mail List

  • Author: admin
  • Posted on: June 11, 2014
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  Ok, we know direct mail is far from dead and that it’s working wonders for businesses if used as part of an integrated marketing campaign. So, once again, marketers are working hard to put together the right type of mailing list to reach the target audience effectively. Using a scientific list to reach potential customers is important because allows you to maintain control over who you reach out to, when it happens and what you offer. Getting your name directly into the mailboxes and hands of potential customers can produce significant results. Read More

When to use a QR Code on Direct Mail

  • Author: admin
  • Posted on: June 9, 2014
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  It's hard to go anywhere these days without seeing a QR code. They're located in magazines, newspapers, and even some books. You can also find them on restaurant table cardboard advertisements. QR codes are located next to art installations in public places and stores are getting into the game by placing them next to their address on the front window. Even cities and towns are joining the bandwagon with QR codes. Some have them in their email signatures! Read More

Solving the Riddles: 3 Misconceptions About Direct Mail Production

  • Author: admin
  • Posted on: May 31, 2014
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  With direct mail making a big comeback as part of integrated inbound marketing campaigns, the myths about production are also being revived. The process might seem like magic, and given that we’re used to the instantaneous nature of all things digital it’s easy to believe it’s equally simple. The truth is that producing direct mail materials is a complex, costly process, and one you shouldn’t undertake unless you know what you’re doing. Misconception 1: Conceptualization is Easy Read More

4 Things To Do Before Executing a Direct Mail Campaign

  • Author: admin
  • Posted on: May 29, 2014
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  Implementing a direct mail campaign is one of the best ways to boost your sales for a particular financial period. Campaigns are shown to deliver an average 4.4% response rate, which is considerably higher than the statistics for electronic mail. Read More

Brand Awareness and Direct Mail: Together

  • Author: admin
  • Posted on: May 29, 2014
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  Many feel brand marketing and direct mail are separate concepts, but the two have the potential to go hand in hand. Brand awareness can be enhanced through direct mail and can greatly enhance a reader’s impression of the brand. There are a number of ways to do this that include using color the right way and keeping your message consistent. It is important to fully understand your target market before engaging in brand awareness and direct mail marketing. What is brand marketing? Brand marketing strives to unite a product and a brand as one in the same. Brand marketers work hard to turn their products into household names and to make them go-to products of choice. Brand marketing works to establish big names with big budgets, while direct mail works on a much smaller scale. The question is whether brand awareness is more important than direct mail marketing. Which is right for your business? Read More

Don’t Forget The Direct Mail CTA!

  • Author: admin
  • Posted on: May 27, 2014
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If people simply did what we wanted, marketing would be simple. Unfortunately, it requires a bit more work and customers need direction, motivation and incentive to do what we want them to do. An effective call to action (CTA) accomplishes these goals and should always be used in your direct mail campaign. Crafting an effective CTA requires effort and thought. Suggesting someone check out your website or follow you on Facebook isn’t enough when it comes to direct mail. Read More

All Hail the Mighty Direct Mail Testimonial!

  • Author: admin
  • Posted on: May 23, 2014
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  Direct mailers should be familiar with a number of marketing concepts, and one is the testimonial. A testimonial is a spoken or written statement about the value of a product or service and the closest thing to word-of-mouth that direct mail can achieve. Read More

Direct Mail Success: Re-thinking the 40-40-20 Rule

  • Author: admin
  • Posted on: May 21, 2014
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  For many, many years experts have preached that the secret to direct mail success lay in following the revered “40-40-20 Rule”: 40 percent of a direct mailing’s success is dependent upon the list; 40 percent of the success comes from the offer; and 20 percent of the success is due to the creative. Does that old axiom still hold true in the digital age, or has it gone the way of the fax machine and the 22¢ stamp? Read More

How To Make Images Work In Your Direct Mailing Campaign

  • Author: admin
  • Posted on: May 19, 2014
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  We have all heard the phrase “a picture is worth a thousand words.” Smart marketers know strong, powerful images should always be included in a direct marketing campaign. Choosing the right photo to complement your campaign is important, and can make or break that vital first impression. The right images can lead to promising results. Direct mail typically consists of three components: the creative, the message and the offer. The image you choose falls under the creative category, and the message and offer further build upon and support that image. The ability to tie the three together can have an enormous influence the success of your campaign. Read More

SEO in the Aftermath of Keyword Density

  • Author: admin
  • Posted on: May 19, 2014
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  If you have your finger on the pulse of inbound marketing news, you’ve no doubt seen a myriad of articles declaring SEO to be dead. In fact, people have been trying to declare it dead for years now, and will no doubt continue to do so for a number of years more. Currently, they seem to have a bit more grounds than usual, though. We’ve discussed before how Google has changed their algorithms so that keyword density—previously SEO’s bread and butter—is no longer nearly as big a factor when it comes to search results. And in fact, using your keywords more than two or three times in a single piece of content is said to get your page penalized, rather than promoted. So is this it? Is SEO really dead this time? Read More