3 Things to Avoid in a Direct Mailer

  • Author: admin
  • Posted on: August 28, 2014
Image for 3 Things to Avoid in a Direct Mailer
  It can be difficult to carry out a successful direct mail campaign. While there are several steps people can take to ensure success, many make the same mistakes on more than one occasion. This virtually guarantees their direct mail ends up in the trash. Read More

What Your Font Says About Your Direct Mailer

  • Author: admin
  • Posted on: August 26, 2014
Image for What Your Font Says About Your Direct Mailer
  Typography is one of the most important aspects of successful marketing. Unfortunately, the marketing world consists of two extreme opposites: people who want to use overly minimal fonts like Times New Roman 12 point and people who want to use gaudy, distracting fonts that make the text nearly impossible to comprehend. Read More

Using Precanceled Stamps on Your Direct Mailer

  • Author: admin
  • Posted on: August 24, 2014
Image for Using Precanceled Stamps on Your Direct Mailer
  When a company decides on direct mailing as a marketing campaign, it can be frustrating when your efforts are automatically considered junk mail by many recipients because they lack a stamp. Fortunately, the United States Postal Service took initiative to help companies be more successful with direct mailings. They instituted new precanceled stamps. These stamps are provided for a lower price, and mailers pay the difference when they mail items. Read More

The Important Role of Creative In Your Direct Mail Efforts

  • Author: admin
  • Posted on: August 22, 2014
Image for The Important Role of Creative In Your Direct Mail Efforts
  Conventional direct mail wisdom acknowledges the importance of “creative” in the success of any direct mail endeavor. The old “40-40-20 Rule” claims that your list and your offer are each responsible for 40 percent of your mailing’s success, while your creative (copy, design, illustration) bears the burden for the remaining 20 percent. But what exactly is this “creative” that the marketing sages are talking about? Read More

The Role of Data in Direct Marketing

  • Author: admin
  • Posted on: August 20, 2014
Image for The Role of Data in Direct Marketing
  Data has become currency in direct marketing, and it’s going to stay that way for some time. It has always been valuable to have customer intelligence, but since the advent of digital marketing with its ability to track and measure, data has soared in value. It’s not only companies that are aware of it, though; customers know you’re using their data for marketing purposes and they are singularly unforgiving of those who get it wrong. That makes it a two-edged sword, but one you can’t live without.  Read More

Presentation, Presentation, Presentation! It’s All about the Direct Mail Packaging

  • Author: admin
  • Posted on: August 18, 2014
Image for Presentation, Presentation, Presentation! It’s All about the Direct Mail Packaging
  When it comes to direct mailers, the phrase “never judge a book by its cover” no longer applies. Companies are prone to spend large sums of money on direct mailers that usually get tossed in the trash before anyone reads the content. So the big question: how do we change that? The most important thing to remember is that presentation is everything for successful direct mailers. Read More

Belling The Cat and Why Direct Mail Still Matters in an Online Age

  • Author: admin
  • Posted on: August 15, 2014
Image for Belling The Cat and Why Direct Mail Still Matters in an Online Age
  The great storyteller Aesop told a tale about an enterprising group of mice who set out to solve a business problem. These mice had been troubled by a particular cat living in “their” house that kept them from their goals of eating cheese and gnawing on the furniture. Because the cat was stealthy, the mice couldn’t hear her coming. After much deliberation, one of the younger mice (who was much more technologically inclined than the others) put forth a rather grand , but simple solution. All the mice had to do, he explained, was to attach a bell to the cat so that when she started to move—they would hear her and have time to escape. Read More

Are You Tiring Your Customers Out? Direct Mail Fatigue and Other Challenges

  • Author: admin
  • Posted on: August 11, 2014
Image for Are You Tiring Your Customers Out? Direct Mail Fatigue and Other Challenges
  The moments of truth. That split second when your customer chooses to dump your direct mail item instead of opening it. It’s a moment you can never get back, and yet it happens all the time, every day. Why? Because there are challenges facing direct mail campaigns that we often fail to recognize. Read More

Why Integrating Your Marketing Efforts Is Important

  • Author: admin
  • Posted on: August 8, 2014
Image for Why Integrating Your Marketing Efforts Is Important
  Some business decisions are pretty straightforward: You either go in one direction or your go in another. You choose retail or wholesale. You aim at an upscale audience, or you appeal to customers who are budget conscious. Your restaurant serves Coke™ or it serves Pepsi™. When it comes to marketing your business, however, it’s not always that simple. Even if your customers are well defined, they aren’t always identical. They don’t always respond to the same approach. Some are quick to respond. Others take a long time to make up their mind. Read More

4 Top Direct Mail Print Sizes: Which is Best for You?

  • Author: admin
  • Posted on: August 5, 2014
Image for 4 Top Direct Mail Print Sizes: Which is Best for You?
  Direct mail campaigns still create personal, one-on-one connections that few other channels are able to compete with. The average American household gets between 2 and 3 pieces of direct mail per day, however, and that makes it essential for your mailing campaign to stand out among the others. This means that the size you choose is just as important for lead generation as the layout, design, color and paper stock. Here are the most commonly-used sizes and the purposes for which they work well. Read More