What’s Your Direct Mail Marketing Strategy?

  • Author: admin
  • Posted on: May 31, 2015
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  Chess is probably one of the more strategic board games one can play. Even casual players carefully consider how they will mount their attack.  It’s been said that what sets world-class players apart from the rest is their ability to “think 10 steps ahead” of the competition. Read More

With Direct Mail First Impressions Matter

  • Author: admin
  • Posted on: May 30, 2015
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  You’ve probably heard it said that, “You never get a second chance to make a first impression.” Whether it’s a first date or a first job interview, the initial impression you make can have some pretty serious implications. So what kind of first impression does your direct mail make on people you’re trying to win as customers? Read More

Promises, Promises . . . How Making a Promise Can Get Someone to Read Your Direct Mail

  • Author: admin
  • Posted on: May 28, 2015
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  If you’ve been doing direct mail for a while, you know that one of the biggest challenges you face may be to get the person you’re trying to reach to actually open your mailer. It’s not surprising. After all, you’re competing with a lot of other messages—TV, radio, Internet, billboards, newspaper and magazine ads—for attention. Read More

Direct Mail Marketing: Choosing Clear Over Clever Every Time

  • Author: admin
  • Posted on: May 14, 2015
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  A lot of people tune into the Super Bowl every year just to watch the commercials. Some years there are some great ones. Other years, not so much. If your particular team isn’t playing, the commercials can be the highlight of the whole day.  And when you think about what companies spend to air a commercial during the Super Bowl (an average of about $4.5 million for a 30-second commercial in 2015), you would expect that these clever masterpieces would have some pretty serious impact. Read More

Forget Email Newsletters: Catalogs are Back on Trend

  • Author: admin
  • Posted on: May 12, 2015
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If you want to see the cutting edge in direct marketing, look to the past. After so much time playing second fiddle to email and instant gratification, direct mail is making progress again—especially when it comes to sales catalogs. Read More

Finding the Right Font for Your Direct Mail Campaign

  • Author: admin
  • Posted on: May 9, 2015
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  Despite the growing popularity of mobile marketing, a good direct mail campaign still generates plenty of sales for small businesses and corporations. Many marketers focus on writing high-converting copy and using eye-catching graphics, but they don’t put enough emphasis on choosing the right font. The fonts you use says a lot about your approach to business, so choose them carefully. Read More

How to Choose Colors that Work Best in Direct Mail

  • Author: admin
  • Posted on: May 7, 2015
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  To deliver the response you want, every piece of your advertising needs to have the right elements: persuasive copy, a visually appealing design, and the right combination of fonts and colors. The right color often convinces prospects to try new products, while the wrong color makes prospects reluctant to read your promotional materials. Use the principles of color psychology to determine which colors you should use in each of your advertisements or direct mail campaigns. Read More

Innovation – the Centerpiece of Your Direct Mail Strategy

  • Author: admin
  • Posted on: April 30, 2015
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  Everyone’s looking for new ways to do marketing, and in the realm of direct mail that takes the form of communicating with customers in ways that benefit both groups—not just the businesses. This manifests in innovative ways to give the campaign value instead of just focusing on sales, and makes a direct mail strategy an integral part of inbound marketing. Read More

How Charities Can Make Direct Mail Campaigns Successful

  • Author: admin
  • Posted on: April 29, 2015
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  Spring holidays are often the time when churches, synagogues, and mosques turn their attention to charities and missions offerings. Yet many people cringe when they see appeals from charities and non-profits in their stack of mail, fearing scams. Below are several ways to alleviate this concern by showing that your cause is legitimate and securing the interest of potential donors. Read More