Integrating Marketing Channels for Non-Profits

  • Author: admin
  • Posted on: June 29, 2015
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  Once there was a man who considered himself a pretty good golfer. He showed up at the golfcourse one day to find a stranger standing at the first tee next to a gorilla dressed in golf clothes, holding a driver.  The stranger challenged the golfer to nine rounds of golf against the gorilla—with the winner taking home $500. Read More

Choosing Your Words Wisely: “Why Choose Two When One Will Do?”

  • Author: admin
  • Posted on: June 25, 2015
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  As long as I can remember, there has been a debate in direct mail circles about whether “short” copy or “long” copy is more effective in getting your message across—and in getting potential clients to respond. There’s plenty of evidence on both sides that both short and long copy can be effective. But it’s not always a matter of length when it comes to good copy. It’s more a matter of choosing your words wisely. Read More

Integrating Direct Mail with Facebook for Premium Results

  • Author: admin
  • Posted on: June 23, 2015
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  Like good coffee, premium marketing results aren’t easy to come by. We’ve been touting the benefits of integrating your various marketing methods for some time now. We know that a multi-channel approach works better than marketing that’s limited to one or two channels, but it’s not always easy for the business owner to know how to integrate the different channels. Here are 5 ways to “cross-pollinate” your direct mail with Facebook, for best results. You can also use this approach with other social media platforms, too: Read More

Whatever Happened to First Class Mail? We Expose the Truth

  • Author: admin
  • Posted on: June 20, 2015
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  At one time, first class mail was the best way to send direct mail campaigns, particularly smallish campaigns aimed at an upmarket or niche audience. Suddenly, it’s popularity started to dive, and this 2015 report from the U.S. Postal Service showed a drop of 61% in volumes since 1995 for the country as a whole. A decline of more than 70% was reported in 196 areas, with 269 areas losing between 30% and 60% over the time period. Read More

How Hyper-Local is Giving Direct Mail a New Lease on Life

  • Author: admin
  • Posted on: June 18, 2015
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  One of the disadvantages (if it can be called that) of digital marketing is its extensive reach. With the current emphasis on local audiences, direct mail wins hands down for the targeting options it offers. One company that’s making the most of the medium’s ability to target local customers is the Great Basin Community Food Co-Op in Reno, Nevada. Read More

Creating a Flawless Flow from Direct Mail to Email

  • Author: admin
  • Posted on: June 14, 2015
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  Many email icons landing in an open palm. Or rising up from the hand into a receptive cloud computing symbol. Business metaphor for online correspondence and mobile computing. Steel blue background. In recent months and years, direct mail has been making a quiet comeback. Consumer behavior is one reason because, as email marketing has become more prevalent, customers actually enjoy physical mail arriving at their homes. Read More

Making “Member-Get-a-Member” (MGM) Work for Direct Mail

  • Author: admin
  • Posted on: June 7, 2015
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  Are you busy re-inventing wheels? Hopefully not, but you’d be surprised just how many businesses think the “tried and true” no longer works. In the electronic, digital age, it’s easy to overlook marketing methods that have served well since the year dot. But the thing is, tactics such as MGM (Member-Get-a-Member) still make great psychological triggers in direct mail that can get existing customers working on your behalf. Read More

6 Most Common Direct Mail Mistakes Businesses Make

  • Author: admin
  • Posted on: June 5, 2015
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  It is an accepted fact that direct mail is one of the most efficient and successful ways to market a business. However, it is a difficult method of marketing to master, and unless you know how to do it properly, the mistakes you make can result in your marketing efforts being less successful than they could be. Here are 6 of the most common direct mail mistakes businesses make and how to avoid them, if you want to save money, time, and increase the success of your business, especially if you are new to the field. Read More