Direct Mail: Often Imitated—Never Duplicated

  • Author: admin
  • Posted on: July 27, 2015
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  It’s been said that imitation is the sincerest form of flattery. But it’s also easy to be cheesy—or at least to be perceived as nothing but a knock-off. Las Vegas is full of Elvis impersonators. Sometimes it’s just good, tongue-in-cheek fun. And other times, it’s downright pathetic. Read More

How to Develop a Successful Direct Mail Lead Generation Strategy

  • Author: admin
  • Posted on: July 22, 2015
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  According to marketing experts, strategy, content, and clients, are the three essentials for successful lead generation in the future. We’re going to give you some strong strategies to generate significantly more clients and qualified leads for your business. All of them are easy to apply and cost effective, and work for all companies, whether large or small. Read More

Structuring a Direct Mail Offer that WORKS

  • Author: admin
  • Posted on: July 18, 2015
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  Part of the key to knowing how to structure the offer in your direct mail campaign is having a firm grasp on the response you want. Often, the required response to an offer is something of an afterthought, but by making it a forethought you can more accurately predict the outcome. Read More

Getting the Right Message Across with Your Direct Mail Design

  • Author: admin
  • Posted on: July 15, 2015
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  Unlike email and other forms of digital marketing, direct mail has a physical presence that’s hard to ignore. Once it arrives at the recipient’s address, it has to be handled - either opened and read or, heaven forbid, put straight in the trash. Your message needs to come across loud and clear if you want to avoid the second category. Read More

3 Reasons Direct Mail is On The Rise in Real Estate

  • Author: admin
  • Posted on: July 9, 2015
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  The real estate market is one that keeps going from year to year, and agents are always looking for new ways to market the homes on their books. Direct mail is an ideal and extremely effective way for real estate agents to spread the word to customers about new properties they have available, build their brand, or find new contacts—and agents have reached a fresh realization of this! Put simply, direct marketing is a way for marketers to reach their target audience by using postal communication in the form of sales letters, post cards, brochures, newsletters, and so forth. Read More

3 Ways to Optimize your Direct Mail Campaigns

  • Author: admin
  • Posted on: July 2, 2015
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  Even though direct mail might seem less popular than it was in the past because of marketers using electronic media instead, it is still very different from the so-called “junk mail” of years gone by. These days, because of new production, format, and personalization options, direct mail has become a lot more relevant and interesting to those receiving it. Read More

Why Direct Mail Keeps On Going

  • Author: admin
  • Posted on: June 30, 2015
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  Have you ever noticed how some things just seem to have staying power? There are some things that just keep on going. The Energizer Bunny™ keeps on going and going. The Rolling Stones are still touring. And the Chicago Cubs are still in pursuit of a World Series win (and according to the Back to the Future movies, 2015 is their year!). Read More