Although there are many companies who turn to technology-based methods such as online advertising and emailing to reach clients, direct mail is known to be one of the most consistently successful methods of attracting potential customers. When a direct mailing campaign has been well planned, it is a simple and cost-effective way to gain the most out of your advertising efforts.
Here is a list of the top 10 advantages of a direct mail campaign:
Advantage #1: Highly targeted
The beauty of a direct mail campaign is that you can tailor it for a specific type of client, both long-term and new, so the information or offers meet their individual requirements or buying habits.
Advantage #2: Can be personalized
Besides targeting specific clients, direct mail campaigns can include personal information such as the client’s name, for example. By giving your campaign a personalized touch, there is a much better chance of customers reading your message and following through, by buying the product or service you are offering.
Advantage #3: Direct mail is tangible
You can be almost certain existing and potential customers will see and read your message, since it is delivered into their hands. By being able to physically touch your message while reading it, they develop the sense that its contents are reliable as well.
Advantage #4: Direct mail is familiar
Most developed countries in the world have been using a postal service for many years, and there are still many clients who are skeptical about modern marketing methods. Consequently there’s a large audience that prefers the old form of advertising via direct mail, which they are more accustomed to.
Advantage #5: Versatility
Direct mail design generally includes a range of formats and options, such as:
- brochures,
- post cards,
- catalogs, and
- magazines,
This makes it the ideal strategy for just about any type of application.
Advantage #6: The results are easily measured
There is nothing complicated in determining the success of a mailing campaign. All one needs to do is count the number of coupons redeemed or inquiries made from any given mail piece.
Advantage #7: It’s simple to create and execute
Anyone can design a great direct mail piece these days, with the numerous desktop publishing tools that are available on the Internet.
Advantage #8: It’s cost-effective
Creating a mailing list is simple and affordable, and even the actual mailing is reasonably inexpensive. There are mass mail rates for all types of direct mailing campaigns.
Advantage #9: Can be used to support other forms of advertising
Mailed material can support and build brands through other types of media. By building a campaign that uses both approaches like traditional mailing and new technology, you increase awareness and reach clients who like the traditional approach, as well as those who prefer modern technology.
Advantage #10: Proven track record
This marketing technique has been used for many years, and there is plenty of data that exists to prove how effective it is. Direct mailing campaigns give reliable results at affordable rates.
Even though there are many companies using the more modern marketing technologies, direct mail is still preferred and trusted by many businesses for their marketing campaigns. The medium is user-friendly, flexible and affordable, making it a great option if you want to get the best possible results from your marketing campaigns.
