4 Steps to Kick Your Builder Blog into High Gear

Many builders who have blogs did not establish them because they have a particular passion for writing.  This can make it tough to start a blogging routine.  At first, it can be overwhelming to write even one blog post per week.  Don’t let this discourage you.  Everyone has to start somewhere.  Use what you have and build from there.  Here are four steps that you can take to kick your builder blog into high gear.

1.  Push Yourself
In order to start growing as a blogger, you have to sit down and write everyday, no matter what.  Some days it will be easier than others.  It is important to write posts that push you out of your comfort zone on a consistent basis.  This process is similar to working out.  The next time you write a post and get to a point that you feel like you’re ready to stop, push just a little bit further.

2.  Set Goals and Work Toward Them
Do you have blogging goals that you think about on a daily basis?  These goals can be a great tangible reminder to keep you on track and motivated.

Keeping these goals front and center on your desk or somewhere prominent in your office will make it easier to keep writing each week.  Even if it doesn’t greatly increase the number of posts that you write, it may boost your overall productivity, which will still positively impact your building business.

3.  Don’t Influence Your Intentions.  Instead Influence Your Behavior.
Instead of making endless brainstorm lists that don’t lead to anything, be proactive with your brainstorming.  For example, sit down and brainstorm a list of 12 possible topics for your building company blog.  Then make a promise to your blog readers that you will blog about three of these brand new topics during the next month.  This accountability will help keep you true to your word.

4.  Outline Each Blog Post Before You Start Writing
Structure for your blog postsis helpful for you the author as well as for your readers.  Start with a rough template and fill in your ideas from there.  If you are having trouble putting your thoughts together, this can be a less intimidating method than staring at a blank piece of paper.  With that being said, don’t let your templates limit you.  They are simply a starting point.  You can change them as you need to during the writing process.