So you’ve invested in an incredible website design and social media marketing—that’s enough, right? Not quite—unless you’ve optimized these strategies for mobile devices, your business is missing out on one of the fastest growing segments of web users. As you send out direct mail as part of your marketing strategy, you’ll want to redirect users to your online presence. But what if these direct mail recipients decide to visit you through their mobile devices?
If this is the case, you’ll want to ensure that your mobile presence is optimized to its full potential. Failing to do so could lose you potential customers and leave a bad impression on direct mail recipients. By integrating mobile marketing with your direct mail efforts, you can ensure that you have a sound marketing strategy no matter how potential customers approach or learn about your business.
Not convinced that it’s important to strengthen your mobile strategy as you embrace direct mail in your marketing strategy? Then consider these statistics:
- 91 percent of adults own a smartphone. When you consider that 271 million adults in the United States own a cell phone, this statistic should be mind blowing. This means that if a potential client receives your direct mail with a strong CTA to visit your website, there’s a large possibility that they could use their smartphone to do so. Is your web presence complete with a mobile marketing strategy?
- Of these, 53 percent use their smartphone for web purposes daily. Since more than half of all smartphone owners use their device to browse the web at least once a day, we know for certain that it’s changed the web browsing paradigm. Any complete marketing strategy must take mobile users into account, especially if you encourage direct mail recipients to find you online.
- There are many solutions for mobile marketing. From creating a mobile website to investing in responsive design, the options for mobile marketing are limitless and convenient. You don’t have to redefine your entire marketing strategy to serve mobile users. Rather, you can create a holistic marketing effort that helps your brand and ensures that all customers are being served.
- Less than one quarter of brands have a mobile marketing strategy. Since less than 25 percent of businesses have a marketing strategy for mobile devices, having one will distinguish your business from the competition. Remember, you always want to stay ahead of the curve, and mobile marketing is one where you can take a huge lead by investing as the market grows.
- Nearly one-third of emails are opened on smartphones. Even your email marketing campaigns would benefit from a mobile strategy, as approximately 27 percent of emails are opened on a mobile device. This means that if your email links to your website (which it should), then 27 percent of your recipients will be viewing you through the lens of a mobile phone. Are you ready for that type of interaction? By investing in mobile marketing, you can ensure that your marketing strategy is designed to serve potential customers and convert them to paying clients today.
